I love this campaign.
What really makes it for me is the communication of a mirror image without actually using a mirror.
Source: I Believe in Advertising
Advertising Agency: BETC, Paris, France
Executive Creative Director: Rémi Babinet
Art Director: Agnes Cavard
Associate Art Director: Felix Falzon
Copywriter: Valérie Chidlovsky
Traffic: Elise Herfort
Photographer: Benni Valsson
Art Buyer: Nathalie Gruselle
Production: Isabelle Severi / Rita Prod
Print Producers: Sarah Belhadj, Annick Audoux
Media Strategy Director: Martine Picard
Media Agency: Havas Media International
Masif | http://ilovemasif.com
We as new children of massive production and observers, participants and interpreters of contemporary world have created this diverse unit named MASIF through which we think, experiment and designate images, objects and spaces generating culture that is sensitive and utilitarian; differential and avant-garde; massive but exclusive. Affairs that really interest you and that fascinate and move us… design affairs.